Love The Way You Learn

Torrens University is part of a network of passionate educators who believe in the transformative power of education to change individual lives, society and the world, for the better. As Australia’s fastest growing university, they are positioned as “Passion Employed”. Their central promise offers “a qualification that gives you a career that you love”. A key pillar that underpins this promise is that TUA is a wholly new generation university, a progressive approach that pushes up against the outdated modus operandi of traditional universities, and far more likely to prepare students for the current and future ‘career-force’.

Torrens University engaged MSQUARE to develop and produce social-first engaging ambassador / testimonial content, utilising actual TU students and staff to showcase their career paths, the university culture and why they love studying at Torrens University to drive brand consideration and trial.

MSQUARE developed and produced social-first short form ads that showcased the energy, culture and high-level offerings that Torrens University offers. These short form ads were shot on steadicam, creating a sense of movement and reinforcing the progressive thought leadership that underpins TU as a higher level educational choice for a range of creative and technical careers.