ADVENTURE AWAITS

Adventure Awaits is a cinematic brand film created for Hoshino Resorts Tomamu to capture the spirit of winter adventure through the eyes of young families. From horseback riding through snow-covered trails to splashing in the Mina Mina wave pool, dining under snowfall at outdoor kotatsu tables, and exploring the enchanting Ice Village by night, the film evokes a sense of wonder, togetherness, and discovery—positioning Tomamu as the ultimate winter destination for families across the globe.

Despite Tomamu’s rich offering of unique seasonal activities, the resort lacked emotive, story-driven content that could resonate with international families and position it as a top-tier destination in a highly competitive winter travel market.

We developed a visually immersive, emotionally engaging campaign designed to showcase Tomamu through a family’s lens of adventure and joy. By blending cinematic storytelling with authentic moments—spanning adrenaline-filled snow play to serene family dinners under falling snow—we crafted a powerful narrative that transcends traditional tourism marketing and invites families worldwide to experience the magic of Tomamu firsthand.