THE MAGIC OF TOMAMU

The Magic of Tomamu is a visually enchanting brand film crafted to immerse audiences in the wonder of winter at Hoshino Resorts Tomamu. From skiing down pristine alpine slopes to relaxing in the glow of the Mina Mina wave pool, sharing meals beneath falling snow at outdoor kotatsu tables, and wandering through the ethereal Ice Village filled with igloos, desserts, skating, and fireworks—the film invites viewers into a dreamlike experience designed to stir the imagination and celebrate the magic of the season.

While Tomamu offered a wealth of magical experiences, the resort needed a compelling way to emotionally connect with a global audience—particularly families—by transforming features into feelings and translating atmosphere into aspiration.

We developed a story-driven, cinematic campaign that elevated Tomamu beyond a resort into a winter fairytale. Through elegant visuals, curated moments of awe, and whimsical pacing, we positioned Tomamu as a place where winter becomes a playground for the senses—sparking wonder, nostalgia, and a deep emotional pull for travelers seeking something truly extraordinary.