LABO | Sleep
OFFICIAL SELECTION: Miami Fashion Film Festival
OFFICIAL SELECTION: Aesthetic Short Film Festival
OFFICIAL SELECTION: Chelsea Fashion Film Festival
90K Impressions in 1st week
Illustration & Storyboards
01/ CONCEPT SUMMARY
In Sleep, we inspect human connection at its simplest and most vulnerable. Creatively reimagined through the metaphor of slumber, we invite you to navigate the push and pull of two individuals through unnamed forces of change and the unwavering current of time. Love is like a dream.
02/ THE APPROACH: LABO X MSQUARE
The editorial team at LABO wanted to capture five stages of sleep through a hyper-realistic perspective. We worked closely with their creative director and art team to develop a short-form narrative that captures each of the five stages of sleep through the lens of a relationship. One of the main challenges was to tell an intimate story that audiences could connect with at a deeper, emotive-driven level. We established a visual language for Sleep through a juxtaposition of darkness and light – while contrasting an over-arching narrative with elements of fantasy. The final story rides the line of dreamy surrealism paralleled with a couple’s changing relationship over time.