Telstra | Road to Discovery


15 Major Artists

300 Live Masterclass Attendees

15 x 30 minute Live Episodes

20% Increased viewership from previous seasons

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Concept/Creative Development

Behavioral Change

Live Experiences


Illustration & Storyboarding

Script Writing

Film Production


Telstra Road to Discovery talent development program connects emerging singer/songwriters with some of the most influential artists and execs in the music industry. The program gives artists the flexibility to achieve their goals their way with an all-expenses paid trip to the USA to attend the Americana Music Festival, local gigs, ongoing education and the opportunity to work with Telstra to help them kick-start their music career as well as the $15,000 development fund.

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Telstra engaged the MSQUARE team to produce a 15-episode live broadcast of the Telstra Road to Discovery series to be distributed across digital platforms nationwide. The series needed to be youthful, encouraging and energetic – offering the audience a professional and approachable platform to engage and share thoughts across. Telstra also wanted to hold a live masterclass in its 300-person theatre in Sydney, which would be broadcasted live for audience members to join in from the comfort of their own homes.

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MSQUARE worked closely with Telstra’s teams to develop and execute the entire Telstra Road to Discovery series. MSQUARE provided creative consulting across the project, and the final series was a success with a fully-booked masterclass and a 20% increase of viewership apart from the series’ previous seasons.