TELSTRA | Professional Media

 

92% increase in product favorability

120 stadium extras

120hrs post production

6-month campaign

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Concept/Creative Development

Design

Development

Film Production

Art Direction

Creative Direction

Storyboard

01/ SUMMARY

Telstra’s Professional Media services and state-of-the-art technology has placed their customers at the forefront, enabling the delivery of world class services and giving them a tangible and sustainable competitive advantage.

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02/ THE CHALLENGE

MSQUARE was engaged by Telstra’s Broadcast Media division to communicate Telstra’s Professional Media Services that leverage sports and live television with some of the biggest global names in media and entertainment. The commercial needed to ensure that the target market remained broad for different capabilities and solutions to meet various stakeholders in the broadcast industry. There was a need to ensure the final product targeted GLOBAL level broadcasters/media content providers with a focus on Telstra's points of presence in the media.

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03/ THE RESULTS

MSQUARE approached the concept for Telstra ‘Professional Media’ through the angle of the viewer – a global and diverse audience of different ages, genders, races and cultures. By refocusing the story on the range of viewers, global level broadcasters/media content providers could envision a range of opportunities to offer their diverse portfolio of content in the same exciting and dynamic way.