Telstra Enterprise | Data Center Interconnect
Silver Davey Awards, Best Branded Content 2017
95% Unreservedly Positive B2B Viewer Inquiries
32 Countries Worldwide
2,000+ Enterprise B2B Customers
Illustration & Storyboarding
Telstra’s Data Centre Interconnect provides on-demand connectivity into a global network of private and hybrid clouds.
Telstra Enterprise wanted to capture it’s DCI service in a way that contextualized it to be more agile and efficient in the way customers manage cloud, critical applications and business continuity through features including self-service capabilities, rapid provisioning and the latest self-healing technology.
MSQUARE developed a brand film that captured Telstra’s DCI service through the eyes of the customer. Distinguishing the film from typical product videos, MSQUARE developed a content strategy using hyper-realistic concepts, taking the customer through a series of events from racing across a barren desert to represent the speed and efficiency of DCI’s on-demand connectivity - to catapulting us into space, providing an inspiring perspective of DCI’s scalable bandwidth. The final film has continued to be used to drive customer engagement across 2,000+ B2B enterprise customers worldwide.