Telstra Enterprise | Data Center Interconnect

 

Silver Davey Awards, Best Branded Content 2017

95% Unreservedly Positive B2B Viewer Inquiries

32 Countries Worldwide

2,000+ Enterprise B2B Customers

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Strategy

Animation

Development

Copy writing

Design

Illustration & Storyboarding

Film Production

Research

Scriptwriting

Visual Effects

01/ SUMMARY

Telstra’s Data Centre Interconnect provides on-demand connectivity into a global network of private and hybrid clouds.

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02/ CHALLENGE

Telstra Enterprise wanted to capture it’s DCI service in a way that contextualized it to be more agile and efficient in the way customers manage cloud, critical applications and business continuity through features including self-service capabilities, rapid provisioning and the latest self-healing technology.

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03/ RESULTS

MSQUARE developed a brand film that captured Telstra’s DCI service through the eyes of the customer. Distinguishing the film from typical product videos, MSQUARE developed a content strategy using hyper-realistic concepts, taking the customer through a series of events from racing across a barren desert to represent the speed and efficiency of DCI’s on-demand connectivity - to catapulting us into space, providing an inspiring perspective of DCI’s scalable bandwidth. The final film has continued to be used to drive customer engagement across 2,000+ B2B enterprise customers worldwide.

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