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1st in Lifestyle Home & Beauty Online, June 2016

20 Featured Exhibitions

72 Hour Gallery Art & Home Exhibition

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Concept/Creative Development

Design

Development

Film Production

Art Direction

01/ SUMMARY

Chanel Home is a retrospective to the brand’s earlier lifestyle aesthetic that continues to influence the world of fashion and design in its classic appeal.

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02/ THE CHALLENGE

Capturing the essence of simple elements that accentuate Chanel Home was a major consideration prior to developing the final visual language for this production. During the Early to Mid 1990’s, many Chanel pieces were comprised of striking monotones of black and white with accents of beige, gold and glass. The environment needed to reflect the brand’s iconic neutral palette’s while still conveying a sense of understated elegance.

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02/ THE RESULTS

MSQUARE worked closely with the art department to develop a consistent visual language that took inspiration from 20th century Hamptons New York. Our team designed a series of visuals that captured the ‘tone and feel’ of the lifestyle without heavily over branding the final film, resulting in a more enticing viewing experience that allowed the viewer to assume the luxurious lifestyle vicariously.