CHANEL | Home
1st in Lifestyle Home & Beauty Online, June 2016
20 Featured Exhibitions
72 Hour Gallery Art & Home Exhibition
Chanel Home is a retrospective to the brand’s earlier lifestyle aesthetic that continues to influence the world of fashion and design in its classic appeal.
02/ THE CHALLENGE
Capturing the essence of simple elements that accentuate Chanel Home was a major consideration prior to developing the final visual language for this production. During the Early to Mid 1990’s, many Chanel pieces were comprised of striking monotones of black and white with accents of beige, gold and glass. The environment needed to reflect the brand’s iconic neutral palette’s while still conveying a sense of understated elegance.
02/ THE RESULTS
MSQUARE worked closely with the art department to develop a consistent visual language that took inspiration from 20th century Hamptons New York. Our team designed a series of visuals that captured the ‘tone and feel’ of the lifestyle without heavily over branding the final film, resulting in a more enticing viewing experience that allowed the viewer to assume the luxurious lifestyle vicariously.