Telstra | Access for Everyone

 

Winner, Gold ACS Award

95% Campaign Viewer Retention

1st in Class Nationwide, Brand Film

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Brand Film

Concept / Creative Development

Copy Writing

Design

Development

Film Production

Illustration & Storyboards

Strategy

Scriptwriting

01/ SUMMARY

The Access for Everyone program was designed to assist people on a low income, or facing financial hardship, maintain telecommunications access.

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02/ THE CHALLENGE

Telstra engaged MSQUARE to design, develop and produce 3 x videos to promote the social impact of Telstra’s digital inclusion investments. The primary goals were to demonstrate the importance of connection in a digital world; to illustrate Telstra’s contribution to the community in which they operate, and to convey the social impact of Telstra’s digital inclusion investments.

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03/ RESULTS

MSQUARE conceptualized, developed and produced Access for Everyone as one of the 3 primary films across Telstra’s Digital Inclusion campaign. The films reached over 2M people across digital platforms, customer events, workshops and included an audience of Telstra employees, stakeholders and customers nationwide. Access for Everyone received critical acclaim from the Australian Cinematography Society for its use of visual storytelling in an industry-focused area that’s often oversaturated with typical interview-style videos. MSQUARE and Telstra received the prestigious Gold ACS Award and went on to be one of the most discussed films in its categories.